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UNDERCOVER AND LIGHT-HEARTED PRANK FILM

FLIGHT CENTRE

BRIEF

Rooster PR agency challenged us to devise an exciting viral marketing video to bring Flight Centre’s ‘Kids in Charge’ campaign to life.

We put kids very literally in charge of this campaign and hired child actors to go undercover and attempt to book a holiday with unsuspecting Flight Centre travel agents.

Using state of the art undercover cameras and operators we achieved a fully incognito shoot that captured the candid and shocked reactions of the agents.

We developed the creative, cast the child actors and directed this light-hearted and charming campaign video.

SUCCESS

Covered by the The Mirror, PR Week and Travel Weekly

 

DELIVERABLES

1 x 2’30” films

3 x 1’30” films

4 x 30” films

1 x 20” film

1 x 17” film

2 x 15” films