London’s Air Ambulance – social campaign

Create a 60” film to promote the London Air Ambulance charity during National Air Ambulance Week

How do we raise donations for London Air Ambulance when most people don’t even realise it’s a charity? In a busy social media landscape how do we grab viewers attention and immediately make them understand how critical their donations are?

We created a fast-paced film that showed the cost of equipment and supplies used by the team as they responded to a critical incident.

Using the London skyline as a stunning backdrop, we designed a one-shot, continuous movement concept that matched the speed and dynamism of the helicopter and team, capturing the energy of a rapid response and creating a visually stunning but hard-hitting film that was immediately impactful on social channels.

200k organic social views.

The best performing film London Air Ambulance have ever produced.