Create a 60” film to promote the London Air Ambulance charity during National Air Ambulance Week
How do we raise donations for London Air Ambulance when most people don’t even realise it’s a charity? In a busy social media landscape how do we grab viewers attention and immediately make them understand how critical their donations are?
We created a fast-paced film that showed the cost of equipment and supplies used by the team as they responded to a critical incident.
Using the London skyline as a stunning backdrop, we designed a one-shot, continuous movement concept that matched the speed and dynamism of the helicopter and team, capturing the energy of a rapid response and creating a visually stunning but hard-hitting film that was immediately impactful on social channels.
200k organic social views.
The best performing film London Air Ambulance have ever produced.
Siobhra Murphy, Head of PR & Communications, London's Air Ambulance
The most successful video we have ever produced. The team are incredibly professional, creative and easy to get on with.
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