London’s Air Ambulance wanted a fresh approach to a fundraising film for National Air Ambulance Week.
Entirely funded by public donations, we needed to help people understand the essential role London’s Air Ambulance play in saving lives and how vital their work is. How could we get this message to resonate and drive donation?
We re-invented the traditional ‘case-study’ style of storytelling creating a bespoke treatment using dramatic on-scene audio recorded at a critical incident to lead the narrative. This was punctuated with a filmed interview of the patient three years post-emergency and enhanced with kinetic typography designed to help the viewer paint a picture in their mind of the severity of the incident and the life-saving skills of the London’s Air Ambulance medics.
A powerful and emotive piece of digital content which opened eyes to the reality of London’s Air Ambulance work and the difference they make in critical medical situations. The film drove a spike in donations and generated headlines, featuring in a news package on BBC London and BBC West Midlands and appearing in PR week. Good content works hard!
Dynamic one-continuous-shot fundraising film, raising awareness and landing donations for London Air AmbulanceRead about the London’s Air Ambulance – social campaign project
An award-winning campaign and PR event to raise awareness of the plight of refugees on the day of the UN Refugee SummitRead about the Charity Partnership – #lifejacketlondon project