X

A FILM TO SHINE A LIGHT ON THE CHARITY'S ‘LET'S GLOW’ CAMPAIGN

GUIDE DOGS

BRIEF

As part of the Guide Dogs charity’s ‘Let’s Glow’ campaign we teamed up with Grayling to produce an innovative and creative film to highlight the amazing work the organisation does.

They requested a ‘non-traditional charity film which would leave the audience feeling inspired by their work’.

We cast Hattie, who was blind from birth, to tell her story about how she was liberated when she took ownership of her guide dog.

We developed a creative to tell her personal story through medium of dance art.  We sourced a choreographer and a studio to help bring her story to life in a unique way.

SUCCESS

The video had a total reach of over 1,413,000

The ‘Let’s Glow’ campaign won ‘PR campaign of the year’ at the PRmoment awards

DELIVERABLES

1 x 60″ film

Guide Dogs Week 2015