Snappin’ Turtle X Starbucks

Starbucks take pride in their C.A.F.E. Practices (Coffee And Farmer Equity) and it’s important to them that their staff understand where and how their coffee is grown and the people involved in the supply chain. We were briefed to follow Starbucks partners in Rwanda as they undertook the “Origins Experience”.

Assets Produced:

• Short form documentary film
• Vertical social cut downs
• Stills

Broadcast/Impact:

• Showcased as the hero piece in the following years Barista Championship Finals
• Broadcast across the EMEA in an internal campaign
• Housed on the Starbucks’ intranet – ‘Starbucks Stories’

Every year Starbucks hold their ‘Barista Championships’ to crown the Best Barista across the whole EMEA region. We were tasked to find out what makes a winner and create a film that would inspire other partners to fulfil their potential and get the most from their coffee journey.

Assets Produced: 

• Mini documentary film
• Multi split screen edit

Broadcast/Impact:

• Hero piece of content which opened the Senior Leadership Conference in Milan
• Broadcast across 5 screens creating an impactful viewing experience
• Had the room ‘in tears’ and was the ‘best piece of work they’d ever seen at this event’
• Housed on the Starbucks’ intranet – ‘Starbucks Stories’

The Barista Championships are the biggest event of Starbucks’ year. Partners travel from all over the globe to compete for the title of Best Barista. We were challenged to record the full day’s event then overnight turn it into a 45 minute TV show that could be played across the region the next day.

Assets Produced: 

• 45 minute TV show
• Animated ident
• 10 x 2 minute winners films
• Mini doc about last year’s winner
• Behind the scenes film

Broadcast/Impact:

• Streamed live across the EMEA on the Conference+ platform for 50,000 people to tune in for the finals
• Viewing parties organised across the globe to watch the finals
• Record engagement versus any previous internal company event
• Record sign ups for the championships the following year

To celebrate 25 years of Starbucks in EMEA we made an engaging and fun film using a mix of existing client footage, stock footage and motion graphics, looking back at how the world has changed since Starbucks launched in the region. An example of our agility and efficiency, we swiftly transformed lacklustre supplied assets, into a captivating piece of content.

Assets Produced: 

• 3 minute film

Broadcast/Impact: 

• Hero piece of content which opened the Senior Leadership Conference in Milan
• First video of its kind to celebrate a milestone anniversary
• Housed on the Starbucks’ intranet – ‘Starbucks Stories’

Our focus was on documenting Teddy’s transformative journey and the profound impact Starbucks had on his life. This narrative served as a powerful source of inspiration for individuals within the Starbucks community, offering a firsthand glimpse into the remarkable and nurturing work environment that sets Starbucks apart. This was broadcast globally to over 50,000 Starbucks employees.

Assets Produced:  

• 15 minute documentary
• 2 minute trailer

Broadcast/Impact: 

• Premiered at Starbucks’ first ever global live stream event to over 50,000 viewers
• Record number of viewers tuned in live
• Housed on the Starbucks’ intranet – ‘Starbucks Stories’ and still the most viewed page