VIRAL SOCIAL MEDIA SURPRISE FILM
CROSSCOUNTRY TRAINS
BRIEF
CrossCountry Trains wanted to give an unsuspecting hero a surprise they would never forget.
Mark was diagnosed with post-traumatic stress disorder after serving as a Royal Engineer in Afghanistan. Mark has since turned his life around by working as a youth mentor with young peoples’ charity SkillForce.
That’s why CrossCountry and his loving wife Dawn decided to help Mark make the most of today by surprising him with an action-packed adventure – but was he up for it?
Snappin’ Turtle developed the creative, cast Mark and his family, sourced his surprises and filmed the whole experience.


