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HOME WORKOUT SERIES WITH FARM FITNESS

BERRY PEOPLE X FARM FITNESS

BRIEF

During the Coronavirus pandemic Sunny Side Up PR challenged us to come up with a creative digital campaign for their client, Berry People, and their partnership with fitness influencer Tom Kemp.

The biggest challenge was we needed to produce it during lockdown!

To keep within the UK government guidelines, the full production was produced and directed virtually and shot exclusively on iPhone.

The result was a series of Instagram films broadcast on Tom’s personal platform as well as Farm Fitness. The films promoted competitions and encouraged audience engagement by challenging viewers to create and post their own workouts, tagging Berry People. The marketing technique increased brand exposure, extended campaign reach, and boosted follower count.

DELIVERABLES

1 x 2’00” film

3 x 1’30” films