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To mark the centenary of the end of the First World War and Cadbury’s partnership with the Royal British Legion, Snappin’ Turtle was the lead agency in developing a fitting creative which worked equally as paid-for visual content and PR-able assets.

We researched the history of the Cadbury employees and told the stories of ‘The Chocolate Soldiers’ and ‘The Cadbury Angels’.

Firstly, we restored and colourised archive photos from the archives of Bourneville and University of Birmingham. We then animated the pictures to bring the stories to life like never before.

The colourised photographs were also distributed to media including The Mail Online, The Telegraph and The One Show.

To incorporate Cadbury’s charity partner, the Royal British Legion, into the visual campaign we cast beneficiaries of the charity to narrate the stories of the Cadbury employees of 100 years ago.


2 x 2’00” films

1 x 30” film


3.3 million total views across YouTube, Apple News and The Telegraph

PR Coverage across The Telegraph, Unilad, Cosmopolitan, Metro and the Daily Mail

Awarded ‘Best Fundraising Campaign’ at the Campaign for Good Awards 2020

The campaign raised over £2m for the Royal British Legion