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ACTION-PACKED FITNESS CHALLENGE SERIES

BERRY PEOPLE X FARM FITNESS

BRIEF

After the success of Farm Fitness and Berry People’s lockdown how-to series, Sunny Side Up challenged us to create a number of gritty social media films to further market this great partnership.

Developing the scripts and storyboards, we created an action-packed series, challenging fitness influencers to take on Farm Fitness’ epic test of physical strength and endurance.

By filming solely on handheld and gimbal, our team wove in and out of the assault course, capturing every wince, strain, and grin from the competitors as they battled against the clock.

We recorded and delivered a dynamic soundscape mix to add impact to the engaging and exciting social media series and met their tight turnaround by filming, editing, and delivering within 6 days.

DELIVERABLES

3 x 30” films

1 x 2’30” film