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PARLIAMENT SQUARE TURNED INTO LIFEJACKET GRAVEYARD TO RAISE AWARENESS OF REFUGEES

#LIFEJACKETLONDON

SYNOPSIS

On the day of the UN Refugee Summit in New York, Snappin’ Turtle Productions worked with five leading charities – UNCHR, International Rescue Committee, World Vision, Medicine Sans Frontier and Migrant Voice – to disrupt the global news agenda by transforming Parliament Square into a ‘lifejacket graveyard’.

We sourced 2500 authentic lifejackets worn by refugees and trucked them across Europe to London.

At 4.30am on the morning of 19th September, a group of volunteers began displaying the lifejackets in what became a striking  viral image.

Our mission was accomplished – the human story set the news agenda rather than the politics.

 

SUCCESS

Coverage across 100 news outlets including BBC, Sky, Channel 4 News, Washington Post, New York Times

Trended #2 Twitter for 16 hours

Nominated for ‘PR Stunt of the Year 2017’ at PR Moments Awards, PR Week Awards, Sabre Awards and Better Society Awards

 

DELIVERABLES

Viral stunt

Social media content, strategy and engagement

 

QUOTE

“The display at Parliament Square focused the world’s attention on the fact that when talking about the refugee crisis, we are talking about individual human lives.”

Lucy Keating, Media Manager, IRC