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THE ULTIMATE POP EXPERIMENT, CAN A ROBOT REPLACE ED SHEERAN?

BBC IPLAYER

SYNOPSIS

Greg James was on a mission, can he find a robot to replace Ed Sheeran?

To celebrate Ed’s hotly anticipated comeback, we teamed up with his record label and 15 mechanical machines from the Manchester Robot Orchestra to perform Ed’s song ‘Shape of You’.

After an intense period of rehearsing and robot coding, the scene was set for this unique performance at the BBC’s legendary Maida Vale studios.

It was the biggest show of their robotic lives – but did any of them blow a fuse?!

 

SUCCESS

250,000 views on iPlayer

200,000+ engagements on social media

Best Children and Youth Programme AIB Awards 2107

 

DELIVERABLES

20 minute BBC iPlayer exclusive documentary

2 x 60 second clips for BBC Radio 1 social media

3 x 3 minute films for BBC’s Make It Digital

 

QUOTE

“A creatively genius way to celebrate a (non)robotic pop legend.”

Greg James

 

CREDITS

Joseph Murphy – Assistant Producer & Researcher

Sarah Kendal – Assistant Producer & Researcher

Ben Grubb – Camera Operator

Adam Kirby – Camera Operator

Garry Brown – Editor & Assistant Director

Michael Traboulsi – Producer

Ben Taylor – Director