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VIRAL SOCIAL MEDIA SURPRISE FILM

CROSSCOUNTRY TRAINS

BRIEF

CrossCountry Trains wanted to give an unsuspecting hero a surprise they would never forget.

Mark was diagnosed with post-traumatic stress disorder after serving as a Royal Engineer in Afghanistan. Mark has since turned his life around by working as a youth mentor with young peoples’ charity SkillForce.

That’s why CrossCountry and his loving wife Dawn decided to help Mark make the most of today by surprising him with an action-packed adventure – but was he up for it?

Snappin’ Turtle developed the creative, cast Mark and his family, sourced his surprises and filmed the whole experience.

SUCCESS

60,000+ views on YouTube

 

DELIVERABLES

1 x 3’00” film