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VIRAL APRIL FOOLS ‘SANGRIA FOR LIFE’ FILM

SPANISH TOURIST BOARD

BRIEF

Rooster PR approached us to create and produce a cheeky film for the Spanish Tourist Board’s April Fools campaign.

Using the hashtag #Sangria4Lifetheir story claimed that the traditional Spanish tipple, Sangria, had been found to have a number of long term health benefits.

We cited a fictional professor and a fake institution – Professor Mark Stirling, Head of Food & Nutritional Sciences from the University of South Midlands – and claimed that in a study of 1,000 people across the UK, those who drank Sangria on a regular basis were found to have higher energy levels, greater life expectancy and an increase in serotonin levels.

The film went viral and was featured as the best April Fool pranks of the year in The Telegraph, Metro and Irish Sun.

SUCCESS

The video received 77,707 views, with an average view time of 1m14s, equating to 66 days and 15hrs of view time.

A total of 193 #Sangria4Life tweets and retweets achieved1,537,704 impressions combined.

The four scheduled STO posts on Facebook reached a total of 197,682 users and generated 6,448 post clicks, shares, reactions and comments.

 

DELIVERABLES

1 x 2’30” film 

 

CLIENT QUOTE

“Thanks to the whole team. They took our original idea and grew it with flawless execution, achieving fantastic coverage and a huge social media buzz. A resounding success!”

Enrique Ruiz de Lera

Director, Spanish Tourist Office