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‘NOT YET AVAILABLE’ BOOTS IN-STORE PROMO

SPARKS

BRIEF

Teaming up with ad agency BBH we produced the hard-hitting advert ‘Not Yet Available’ for children’s charity Sparks.

The concept focussed on medicine boxes that should contain cures and treatments for rare childhood diseases.

However, as they don’t yet exist, the boxes were empty. The only way to fill them, and find these cures and treatments is by funding medical research.

The campaign was supported by Boots with a text to donate mechanic.  We encouraged people to text ‘FILL’ to 70660 to donate £3 and help make what is not yet available, available.

We held a casting session to find the perfect character to emotively engage with the audience and turned an empty aircraft hangar into a set using thousands of empty medicine boxes.

DELIVERABLES

1 x 60″ social film