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BEAR GRYLLS’ SURVIVAL SKILLS FOR ‘SMALL AND MIGHTY’ CAMPAIGN

PERSIL

BRIEF

PR agency Golin set us the challenge of bringing Persil’s ‘Small and Mighty’ campaign to life on digital platforms.

Wimbledon Common replaced Bear Grylls’ usual surroundings as we produced four films used across social channels and Persil’s microsite.

We developed Golin’s creative, sourced talent, location and props to produce content for one of Persil’s most successful campaigns.

SUCCESS

Winner of Media Relations Campaign of the Year – South

The overall campaign reached 98,908,898 people with 62% of our Persil target audience reached 2.8 times and Persil value share increased by +240bps

 

DELIVERABLES

4 x social media / web films