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NATIONAL AIR AMBULANCE WEEK VIRAL FILM

LONDON'S AIR AMBULANCE

BRIEF

London’s Air Ambulance is a charity and to push this message during National Air Ambulance Week we created a film that literally took off.

The one-shot concept using a MoVi-Pro allowed a single continuous shot around the helipad and through the actual aircraft.

Kinetic typography highlighted essential kit to reflect the costs involved with the operation.

Finishing on the London skyline reminds the capital about this life-saving asset.

 

SUCCESS

+ 100,000 views in first week

 

DELIVERABLES

1 x 60″ social film

CLIENT QUOTE

We had a fairly loose brief and tight deadline. We wanted to move away from our usual videos which focus on case studies and try something completely different, but with the ultimate goal of communicating that we are a charity.

Snappin’ Turtle came back to us with five creative ideas – all of which could have been used. But the idea we chose was the most successful video we have ever produced.

Not only was the execution delivered to the highest standard but the guys also worked with us in generating ideas for seeding the content to ensure its success.

This is not the first project we have worked with Snappin’ Turtle on and it won’t be the last. The team are incredibly professional, creative and easy to get on with. They have the respect of our whole team and they certainly helped our message take off.

Siobhra Murphy
Head of PR & Communications London’s Air Ambulance